Why Lesbian Viewers are the TV Audience Every Show Should WantBy: LESBIANPASSPORT Kwill ben Frost

In my last article, a "how to" guide for creating a lesbian spinoff, We presented the disagreement that queer women Television set audience are different from heterosexual people qualitatively. In short, they’re an ideal target audience. And they number in the hundreds of millions. They are usually extremely energetic on sociable advertising, loyal intensely, and international extremely. In this article, we walk through five ways queer women are different as an audience, what that means for content makers, and why every TV show should be trying to attract them. In fact, they are usually a distinct, identifiable and calculable marketplace message with amazingly foreseeable choices that transcend vocabulary and lifestyle. Television casts and producers who seem to include been involved with popular lesbian storylines find out this previously highly; there is something tangibly different about how queer female viewers engage with content that will be both professionally and personally rewarding.

1. Queer Female Fans Watch Love Stories, Not Shows

It is an overgeneralization-but nevertheless generally accurate-to say queer women tend to watch only the lesbian love stories on TV shows. Queer women keep these storylines alive because they value the queer love story… They watch the Maitino story, for example, but not the daily epwill beodes of "Acacias 38." They watch Chiana, but not "Alles was zählt," They check outed Flozmin, but not "Las Estrellas." Queer female viewers want to see themselves on screen, but more they want to find themselves in love stories specifically. This is true even when it’s all but impossible to fing full, extant epwill beodes of the show itself. Evidence of this is that with fewer exceptions than one would think, almost every lesbian romance storyline that has ever run on a TV show around the world can be found somewhere online. They’re less interested in other characters and their storylines. but not the rest.

What this means for content makers is that the introduction of a lesbian love story will draw in viewers from around the globe… but once the storyline is finished, that similar audience will fall off. How bad can that drop be? It didn’t matter that one of the queer female characters was still on the show; no love, no viewers. It getcame the lowest rated episode in the show’s history, and the official ratings don’t capture the untold numbers of US and international fans who had been watching the story through YouTube and thus can’t be counted. By the next season, "The 100" averaged 50 percent a million visitors much less nearly, a full quarter of the show’s audience. To the show’s probable surprise, it turned out queer women were a huge percentage of the audience, and when the lesbian love story ended, they left.